I have used a simple typographic layout and graphic illustrations to communicate how cancer can affect many different organs. The quotes and statistics create a positive, hopeful outlook for the audience to relate to if they are feeling worried.
I designed a series of print advertisements to promote the cancer awareness booklet using the same graphic illustrations that are within the booklet. There would be an outdoor campaign used throughout busy areas and locations in which people might have to wait such as bus stops or subway stations.
